For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...
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Brands Race To Lock Sonic Identities
Companies now treat audio the way they treat logos, typefaces, and color. A sonic identity can thread through a product ...
One of radio’s most memorable sonic logos of all time has new life. TM Studios unveiled a new jingle package for Cumulus Media’s 94.7 WLS-AM, revitalizing the Chicagoland station’s iconic 5-note ...
An image from the Adthos video. Audio and visuals on the video were created with AI tools. As a way to illustrate the power of artificial intelligence for generating music and images, AI technology ...
Cumulus Media finds that each additional brand mention in an audio ad boosts recall and engagement, lifting web traffic up to 31%.
An industry veteran widely recalled as the former longtime Exec. VP of Programming for USRN has joined a Dutch global radio branding company as its domestic Branding Consultant. Denemark brings ...
Alan (“The Beard”) Kent and Austen Herbert (“Ginger”) Johnson sold a singing commercial to Pillsbury Flour Mills Co. Scheduled for a late August debut, it is the latest product of a partnership that ...
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