Everyone in the music business knows, that the most effective way to sell records in America, is consistent and considerable airplay on commercial radio. And yet, one of the biggest complaints I hear, ...

Admit it: you’ve heard plenty of radio ads that suck. Forget about making you remember the client, they make you remember the other preset buttons exist. They’re all over the air and hurt the ...

I don’t like football and am usually immune to the charms of Super Bowl commercials. So I caught up with RadioShack’s spot — which you can watch in the player above — only after the game was over, ...

Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

As AI tools become faster, smarter, and more accessible, radio stations are exploring new ways to streamline local spot production. But a new study suggests that when creative expertise is removed ...

WASHINGTON —Nation’s Restaurant News honored the year’s most creative television and radio commercials with its Restaurant Advertising Awards, presented during the 2008 Multi-Unit Foodservice ...