Most successful hospitals or healthcare organizations have a public relations plan that complements and supports their overall business objectives. If properly conceived and executed, this plan can ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear sense of priorities, and the ability to utilize every available outlet and ...

When someone says “crisis PR,” most people will probably think of a catastrophic event, such as a natural disaster, or a personal or professional scandal. Those can happen to businesses at times, but ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. With budget planning season well underway, persistent political and economic ...