You can increase your company's exposure to potential clients and generate increased revenue if you conduct a successful marketing campaign. You should carefully monitor the results of the campaign ...

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

COSHOCTON – Coshocton’s status as the birthplace of promotional marketing led to a special education event by the Ohio Promotional Professionals Association (OPPA) on Friday. The daylong Born in Ohio ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

The GB marketing team has already halved the money it spends on developing its creative and has cut the number of agencies it ...

I had the misfortune to get involved with a sales person yesterday while trying valiantly to complete a project before the deadline. I wasn't able to convince him that I was busy and I didn't want to ...

The NARB has affirmed the NAD's order on an AT&T promotion that misrepresented who was eligible for an iPhone 16 Pro "on us." ...

EXCLUSIVE: With all the tentpole release-date changes during the pandemic, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners. It has created supply ...