Is a lack of oversight over the 4ps – beyond just promotion – holding back marketers’ careers? Only a third (34.1%) of the more than 3,500 marketers responding to Marketing Week’s 2025 Career & Salary ...

According to the ongoing study titled, 'Marketing & Modi', by Prof Dheeraj Sharma, Modi used the 4Ps - product, place, price and promotion - on the basis of which companies develop successful ...

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...