Every business offering a product or service tries to reach and reap as many customers as possible. To do so, a company will often gather data to create one or more user personas—essentially, detailed ...

Every product manager knows the sting of launching a feature that falls flat. Hours of engineering, design, and testing can ...

Opinions expressed by Entrepreneur contributors are their own. User empathy helps put the customer at the very center of everything a business does, creating better products, memorable brands and ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...