Sprite has launched "It's That Fresh," a platform that unites the brand's expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

Sprite®, the world’s No. 1 lemon-lime soft drink, today enters its boldest, freshest chapter yet with the launch of ‘It’s That Fresh,’ a new global platform that reaffirms Sprite as the ultimate ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Sprite, a Coca-Cola brand, is bringing back its ...

New Delhi: Sprite has rolled out a new global platform titled ‘It’s That Fresh’, marking a significant brand reset across 180 markets. The initiative brings together a refreshed visual identity, a new ...

In a country where 62% of Filipinos consider themselves NBA fans and represent the 3rd largest viewing audience globally, ...

Sprite has shaped itself around street culture since the 1960s, becoming the first major soda brand to align with hip-hop and building an early presence in basketball before either appealed to ...

Sprite, a Coca-Cola brand, is bringing back its Limelight music platform for a third year and will leverage the AI-powered Soundlabs music remix tool, available through Coca-Cola’s app, to let users ...

Rolling out across more than 15 diverse markets in ASEAN & South Pacific, Sprite’s new global platform brings a dynamic new look, an iconic brand sound, and bold cultural partnerships rooted in spicy ...

Sprite officially unveils its new global platform, “Never Stop Refreshing the Game,” with the addition of three-time NBA MVP Nikola Jokic to its global basketball athlete roster alongside superstar ...