In order to aggressively promote its oral care range, FMCG heavyweight Hindustan Lever Limited has launched an educative ad campaign for 'Pepsodent' that will focus on oral hygiene and night brushing.

On Tuesday, a division bench of the court restrained HUL from publishing the advertisement for its Pepsodent toothpaste brand. The advertisement shows two boys brushing their teeth, with the competing ...

Colgate had earlier filed a suit in the Delhi High Court seeking an interim order restraining HUL from airing or publishing ads of its newly launched Pepsodent Germicheck Superior Power toothpaste, ...

New Delhi: Accepting toothpaste manufacturer Colgate Palmolive's plea, the Delhi High court has directed its rival Pepsodent Germicheck to withdraw its print advertisement, saying the same appears to ...

Pepsodent’s attack on Colgate last weekend took the audience and industry by surprise. It created buzz as brand name Colgate was clearly visible in the ad, which came with a confident conclusion that ...

The High Court in New Delhi has asked Pepsodent Germicheck to withdraw its print advertisement, saying the same appears to be "prima facie disparaging" of the Colgate brand. The court, however, said ...

A division bench of the Delhi high court has directed Hindustan Unilever (HUL) to make certain modifications to its Pepsodent Germicheck Plus Superior Power television commercial. However, the ...