There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

PPC Agency Guide, a leading provider of digital advertising solutions, has announced the launch of a new portal dedicated to helping businesses select the right PPC agency. The new portal is designed ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the mix, and things get complicated fast. If you’re ...

Advertising on a pay-per-click (PPC) platform search engines such as Google seems like a no-brainer considering the revenue returns. Google reports that businesses make an average of US$2 in revenue ...

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or ...

PPC Agency Guide Launches its New Portal to Help Businesses Find & Select the Right PPC Agency Our new portal is designed to help businesses navigate the selection process and find an agency to help ...