Technology has fundamentally reshaped the advertising industry, and the pace of change shows no signs of slowing down. New platforms, AI-driven tools and evolving consumer behaviors continue to raise ...

Mobile advertising is advertising designed to appear on mobile devices such as smartphones and tablets. It is optimized for ...

Amazon's online advertising business brought in $12.77 billion during the second quarter, marking a 20% year-over-year increase, but missing analysts' estimates. Amazon disclosed the latest quarterly ...

A new study has uncovered a significant and largely invisible privacy risk in the online advertising ecosystem: the ads you ...

Within days, Anthropic fired back in a Super Bowl commercial, ridiculing the idea that ads belong inside systems people trust for advice, therapy, and decision-making. In some way, this is a spat ...

Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% increase from last year, and net income (i.e., profit) jumped from $9 ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The shift away from third-party cookies has amplified the demand ...