Jefferies analyst Randal J. Konik says Nike's app refresh is a "clear signal" of its Win Now focus, putting sport and athlete ...

Do you know your own shoe size? You might think you do, but there's a good chance you're walking around in shoes that aren't actually a perfect fit. Nike thinks it can change that with a new addition ...

Nike is looking to create its own social shopping niche outside the bounds of TikTok and Instagram. The athleticwear giant recently set up a landing page for what its dubbed Nothing but Gold, an app ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. In 2019 ...

Nike is officially discontinuing its line of Adapt shoes, its futuristic sneakers designed to emulate the self-lacing ones made famous by 1989’s “Back to the Future Part II.” What’s more, according to ...

Ja Morant’s Hunger Ja 1 sneakers were no longer listed on the Nike or Finish Line apps early Thursday morning. The Hunger Ja 1s have been expected to release May 25. The mismatch red and blue colorway ...

On the morning of our most recent Halloween, Nike and Jordan Brand released one of their most eagerly anticipated sneaker drops of the calendar year. A white, black and brown version of the classic ...

Over the past few years, Nike has heavily invested in making its stores more tech-oriented. A big part of that strategy is integrating its Nike app with the company's physical spaces and trying to ...

With Super Bowl 53 getting ready to kick off in Atlanta, brands are seeing dollar signs. And you know Nike, given its status as a sportswear giant, has to go all out for the event. That's why the ...