While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...