Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Hilton’s Deepika Padukone reel proves that if anything could crash Instagram’s view counter, it’s Bollywood. Few cultural forces can match the reach, emotional pull, and sheer fandom that Bollywood ...

A new viral Instagram reel is leading younger audiences to reconsider the character of Sanjay from the 2003 film Baghban. It questioned earlier narratives that depicted the children as neglectful and ...

Have you ever wondered what makes a TikTok or Instagram Reel go from just another post to a viral sensation? It’s not always about luck or having a massive following. The secret lies in combining ...

Coca-Cola sales have decreased by 4% in the first quarter of 2025, according to TheStreet. Coca-Cola CEO James Quincey attributed recent losses to weakening consumer sentiment, particularly within the ...

Juventus Football Club’s Instagram handle shared a reel featuring the iconic ‘Manju Bhai’ Painting from Welcome, with two ...

A ‘chhora’ most Bengalis grew up reciting is having its moment on Instagram, thanks to a reel by tabla player and content creator Ratul Basak ...

Getting your video to go viral on TikTok is a huge win. But why stop there? Repurposing that same content for Instagram Reels ...

Actress and social media influencer Sonam Pandit has once again proven her growing digital influence with her latest ...

Virality online is often treated as pure luck. But after spending years growing our digital presence, I’ve learned that virality doesn’t scale without a repeatable system. Over the past three months, ...