PurpleLab and Decentriq Launch the Industry’s First Social Media Measurement Solution for Healthcare

Pharma advertisers can now connect social media campaign performance to real-world patient outcomes for the first time ...
AdExchanger

Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)

Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer ...
B2B Marketing Magazine

Measuring social media marketing

In the age of metrics-driven marketing, measuring the impact of social media can be a challenge. While there are plenty of tools that support the ability to track social followers and click-throughs, ...
Analytics Insight

AI in Social Media Analytics: Tracking Engagement and Growth Smarter

Overview AI in social media analytics helps track engagement more quickly and accurately.Artificial intelligence improves growth prediction and campaign plannin ...
Forbes

Earned Media: What Is It, And How Should You Measure It?

Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...