A marketing framework is a visual representation or a logical flow of your marketing plan. It contains several components that work together as a whole to bring your marketing vision to reality. By ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...