A marketing framework is a visual representation or a logical flow of your marketing plan. It contains several components that work together as a whole to bring your marketing vision to reality. By ...

B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration. At Bombora’s second annual Intent Event in September, ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

I have been thinking about agent-to-agent (A2A) marketing for nearly a quarter of a century, even before we had acronyms to explain it. It was at the tail end of a months-long research project between ...

Regardless of size, businesses must embrace agile marketing strategies to best serve the needs of their current and future customers. In today’s marketplace, we are constantly challenged with how to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we've all heard the phrase "content is king," and there's plenty of evidence ...

Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how organizations coordinate communication workflows, manage engagement processes, and ...

Increased international efforts generally lead to a recognition of the need for greater international visibility and enhanced capacity to attract international talent. An issue that regularly emerges ...

Healthcare marketing is changing as a direct result of additional data privacy regulations and shifts in technology. Marketers are being hit with a one-two punch: first from legislators passing new ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. A colleague made a simple observation yesterday that many marketers are “spending lots ...