The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Milewski Mining ...

CMSWire Contributor of the Year Brian Riback challenges CX and marketing leaders to stop hiding behind metrics and start ...

A five-level framework for assigning human oversight, veto power and autonomy across marketing decisions without sacrificing performance. The post The five levels of AI decision control every ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential ...

Whether trying to market to a specific client group or better engage an employee base, there is a right and wrong way to get the best results. What if marketers and advertisers had access to a ...

Business decision makers sometimes face adversarial priorities when it comes to decision making. In the interest of furthering the business, good decisions must be grounded in research, forethought, ...

A tool that helps investors identify myopic marketing spending would help them protect their portfolios from negative long-term consequences. We gathered transcripts of nearly 25,000 earnings calls ...

On any given day, farm operators and others can get grain price quotes from the CME Group, also known as the Chicago Board of Trade, in real-time on their computer or phone. Almost as quickly, they ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Grain analyst Chuck Penner explains how seasonal price patterns can help farmers make better grain marketing decisions.

Music has this incredible way of tapping into our emotions and turning moments into unforgettable experiences. As someone who has guided countless startups and leaders to find their voice in a crowded ...