Why buy when you can build something better? This DIY fishing lure is not only easy to make—it swims just like a real fish.

“Here’s a better picture where you can see how big she actually was …. That little lure in the corner of her mouth? That’s this head, right here.” Andy Moyes proudly displays a dirty iPhone screen and ...

“There’s a fish on the red Naja!” Capt. Antonio Amaral screams from the bridge at the exact same moment a big blue marlin crashes the lure from the inside out. The attack leaves a gigantic hole in the ...

The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

It’s amazing what a difference a minute design change can make in a fishing lure. Trader Bay Lures reshaped its Primo Chugger, giving the lure a slightly smaller cupped face and a slimmer, more ...

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the ...