Understanding these dynamics helps SEO professionals identify opportunities to capitalize on low-volume keywords before they become competitive. Using a keyword volume checker can aid in tracking ...

Results-driven marketer with 20+ years of experience with hands-on digital execution. CEO and founder of Twelve Three Media. Most businesses have a simple goal for their online marketing: to dominate ...

Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to improve organic visibility for specific keywords in your ...

Google Ads will automatically pause inactive keywords starting in June. Google Ads will automatically pause inactive keywords. Advertisers can unpause paused keywords if needed. Google is emailing ...

Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for "Low keyword quality." As a reminder, as for diagnostic insights, quality score is not ...

Some keywords are slam dunks. They’re high volume, “head” (not long-tail) keywords, and people who are searching for them want what you have to offer. They produce great ROI. They’re the low hanging ...

Backlinks are the most influential ranking factor in Google's non-localized algorithm, according to industry experts. I won't deny that there are a lot of other factors that influence rankings, but it ...

Many users are now seeing a change in the way that Google’s Keyword Ranking tool is providing competition data. Instead of the traditional bars to display competitiveness, Google is using text as the ...

Google Ads will automatically pause low-activity keywords starting in June 2024. That means campaigns with keywords that were created over 13 months ago and have zero impressions over the past 13 ...