Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets ...
Hosted on MSN
Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...
TV News Check on MSN
Local television’s next test: Surviving the unbundling of attention
Broadcasters need to be indispensable at the moment audiences realize they need local information again. The post Local Television’s Next Test: Surviving The Unbundling Of Attention appeared first on ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback