Wait, Is Nintendo Planning A Super Mario Bros. Shared Universe (Including An Avengers-Esque Event)?

The Super Smash Bros. franchise dates back to 1999, and is a fighting game full of video game characters from Nintendo's ...
Wall Street Journal

Super Mario Shows Nintendo How to Level Up at the Movies

The success of “The Super Mario Bros. Movie” has demonstrated the value of Nintendo’s game franchises. But the Japanese company needs to make much better use of them to level up for investors.