Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Today isn’t a great day for users of Meta apps. Mark Zuckerberg has told us to expect a “huge corpus” of AI content in Facebook and Instagram, while the company’s CFO Susan Li has said that ads in ...

Subscriptions for user opting not to see personalised ads on its platforms will start from £2.99 a month for UK users.

Meta narrows annual capex forecast amid AI race Zuckerberg invests billions in AI data centers, Scale AI stake Shares rise 11.2% in extended trading Meta's AI-driven ad tools boost revenue despite ...

Meta will also use voice recordings, photos, and videos acquired through footage from Meta’s Ray-Ban smart glasses to create ads. The ads will display on Facebook and Instagram feeds, but will not ...

Facebook and Instagram users in Britain will now have to pay a monthly fee to avoid being targeted with personalised adverts. In the coming weeks, users will be offered the choice to pay £2.99/month ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...