The company is targeting growth in users, engagement and digital revenue, but some analysts worry about the upfront investment and wonder if ITV "may be understating its potential cannibalization" of ...

The U.K. broadcaster will launch ITVX in November as a free, advertising-funded streaming service to attract more overall viewers for its content. By Georg Szalai Global Business Editor U.K. TV giant ...

The company, led by CEO Carolyn McCall, will replace its ITV Hub in an attempt to attract more eyeballs. By Georg Szalai Global Business Editor U.K. TV giant ITV will launch its new free, ...

ITV's flagship streaming service ITVX is having a barnstorming year, but if you're annoyed by all the ads, did you know that there's a way to avoid them for a small cost? Ever since replacing the old ...

ITV is calling ITVX “the UK’s first integrated advertising and subscription funded platform.” As previously stated, the streaming service will essentially replace ITV Hub and ITV Hub+ services, but ...

The next phase of ITVs digital strategy is here as the network launches a streaming service called ITVX that will air shows months before they arrive on linear, while posting impressive revenue and ...

LONDON, Jan 13 (Reuters) - British broadcaster ITV (ITV.L), opens new tab said on Friday its new on-demand platform ITVX drew strong demand in its first month and was well received by advertisers, a ...

LONDON, March 3 (Reuters) - Britain's ITV (ITV.L), opens new tab is combining its subscription and ad-funded streaming services in ITVX, a new digital platform that will have 15,000 hours of content ...