Modern business is about far more than just selling great products. For sustained financial success, stronger customer loyalty, and trust (not to mention employee retention), brands need to act, ...

In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks. However, the latest findings in the Humanizing ...

As paradoxical as it may seem, creative agencies are leaning into AI to help humanize brands. From listening more deeply to customer sentiment to tailoring more personalized messaging and authentic ...

As artificial intelligence has evolved it is used for more marketing applications including composing music for ads or branding. Sonic branding has been defined as the strategic use of sound as a part ...

Volume 8 of the “Humanizing Brand Experience: Healthcare edition” report deep dives both into what matters most to healthcare consumers as well as who is doing it best. The report ranks the most human ...

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

Branding, whether for businesses or individuals, has become increasingly popular and is widely discussed in today’s job market. Building a strong brand is crucial for boosting the professional image ...

New platform brings TD's strategy, purpose and promise to life through simpler, more connected experiences - unified across North America.

We live in the midst of a brand clutter. Look around. Nothing is unbranded anymore. Literally everything you and I use are branded items. Some more aggressively than others. Nevertheless, nothing ...