To set off the war to end all wars, the list of merchandise here includes tout bags, posters, t-shirts, buttons, key chains, notepads, and oh so much more. This unique battle was created to celebrate ...

In Japan, a Hello Kitty Gundam crossover was held to celebrate Hello Kitty’s 45th anniversary and Gundam’s 40th anniversary. This involved an array unexpected promotions, like an animated short with ...

And yes, it is just as dramatic as you’d expect. Recently, a brand-new trailer went up for the special Gundam x Hello Kitty collaboration. Fans can take a look at the reel above, and they will find ...

A lot of crossovers are happening lately and we are talking more than just TV. If you are for some reason unaware, a crossover is when two products from two different series come together. This isn't ...

As part of the on-going celebrations for Hello Kitty’s 45th and Gundam’s 40th anniversaries, Sanrio amd Bandai’s Hello Kitty Gundam collaboration will be teaming up with the fashion brand Loveless to ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. What’s particularly amazing here is that the latter part of the ...

Through the years, Japan has given us hundreds of awesome robots and cute animal mascot characters, but no two have left their mark on history like Gundam and Hello Kitty have. So naturally, it’s now ...

Okay, this has got to be the most mind-blowing collaboration of the year – bizarre yet so cool. In celebration of Gundam's 40th and Hello Kitty's 45th anniversary, the two iconic franchises are facing ...

While preparing for a tea party, Hello Kitty receives a distress signal from Haro. She travels to the Universal Century timeline to help Amuro Ray and the Gundam end the One Year War. Cross-promotion ...

This is real. It’s happening. Dread it, run from it, the combined mights of Sanrio and Bandai still arrive. It’s become clear that 2019 is a year of anniversaries, whether it’s Futurama, Batman, Alien ...