Google officially rolled out the requirement for Consent Mode v2 for Google properties in the European Economic Area (EEA) to ensure its properties complied with the Digital Markets Act (DMA) in March ...

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. Sitewide tags are essential to understanding how customers ...

Google has updated the Google tag (the new Google tag) to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations. Google wrote "we're ...

Search Engine Land is your source for Google Tag Manager news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Google announced with the Find Hub rebrand that the Moto Tag would start getting the UWB (ultra-wideband) nearby finding update in May. The actual rollout started a month later, with wide availability ...

Google LLC’s Threat Analysis Group today shared insights into how it is taking on prolific influence operation actor DRAGONBRIDGE, a “spammy influence network” allegedly linked to China with a ...

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager is ...

Google has released emergency updates to patch another Chrome zero-day vulnerability exploited in attacks, marking the fourth such flaw fixed since the start of the year. "Google is aware that an ...

On February 28, TAG member Shane Huntley published a bulletin sharing some of the unit's latest efforts to tackle the spread of misinformation, including the removal of a coordinated campaign ...