Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Alphabet's price-to-earnings ratio of 29.8 and forward P/E of 27.3 are exceptionally reasonable considering that Alphabet is ...

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax ...

Adthena, the market-leading AI-driven search intelligence platform, has announced it has been recognized by Google as a ...

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

Google's advertising revenue reached $74.18 billion in the third quarter, up 12.6% from $65.85 billion a year ago. Google ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search ...