Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for ...

Google has acted illegally to maintain a dominant position in online advertising, a federal judge ruled on Thursday. The tech giant’s “exclusionary conduct substantially harmed Google’s publisher ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, reshaping how brands need to reach ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

Google updated its Other restricted businesses: Government documents and services policy to say it may label some search ads to say, "Not a government website." Google explained that if a search ad is ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...