Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...

Google raised ad prices 5-15% at a time using "pricing knobs" that made increases look like normal auction fluctuations. Google's surveys showed advertisers noticed higher costs but didn't realize ...

Google is updating the Google Ads Misrepresentation policy concerning Dishonest Pricing Practices. This will require advertisers to disclose the payment model or full expense that a user will incur ...

The FTC is investigating Amazon and Google over whether they failed to properly disclose ad pricing and auction terms. Regulators are reviewing Amazon’s use of reserve pricing in ad auctions and ...

Bloomberg reports that the Federal Trade Commission is investigating Google (and Amazon) on whether the companies misled advertisers by not properly disclosing the terms and pricing for ads on their ...

Google will update its Misrepresentation policy specific to the Dishonest Pricing Practices. Specifically, this will require advertisers to disclose the payment model or full expense that a user will ...

The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose terms and pricing for ads on their platforms, according to people familiar ...

Alphabet CEO Sundar Pichai and Amazon CEO Andy Jassy (Credit: Getty Images) The Federal Trade Commission has launched an investigation into whether Amazon and Alphabet, Google’s parent company, misled ...