They were the latchkey kids raised on divorce, debt, and disillusionment. The in-betweeners who came of age before therapy was mainstream but after the collapse of long-term job security. Gen X has ...

Forget the carefree, slacker stereotype; many Gen Xers are finding themselves caught in a complex web of financial strain, caregiving responsibilities, and career stagnation that's unique to their ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Generation X prides itself on never being surprised, which has generally served us well. Keeping our expectations low and our cynicism-level high has allowed Gen X to remain agile throughout numerous ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...