Gen Z, this will smart. The generation born between 1997 and 2010 is the very first generation who did worse in school than ...

From digital detox trends to wellness-first routines, Generation Z is redefining how America lives, spends, travels, and connects.

The average Gen Zer has a 401(k) balance of $13,500, the lowest among all generations in 2025. But they've started saving ...

For Gen Alpha, parenting has transformed in remarkable ways compared to Gen Z. Screens are no longer just distractions; they ...

Young adults are wondering whether or not they should keep drinking.

Gen Z is drinking less alcohol than previous generations. There isn’t one clear reason for this, but experts point to a variety of factors.

Each generation’s spending proclivities reflect the economy in which it came of age. Baby boomers, raised in postwar prosperity, chased middle-class milestones like cars and homes. Gen X, burned by ...

Research has shown that Gen Zers are struggling more than previous generations. When you look at the reasons why, it's no ...

Gen Z is calling into question age-old practices at workplaces, turning the tables on employers and asking them what they can offer.