How to overcome “functional fixedness” and other biases that get in the way of creativity by Tony McCaffrey and Jim Pearson On the evening of April 14, 1912, the RMS Titanic collided with an iceberg ...

When you have used a particular tool, item, or object for one sole purpose again and again, your brain can sometimes associate it with only that use. This concept is called functional fixedness.

“Thinking outside the box,” has become the annoying phrase we hear in commercials and bad business meetings. It stems from an actual psychological concept called functional fixedness. Funnily enough, ...

"We shape our tools and thereafter our tools shape us." Marshall McLuhan The most challenging aspect about innovating is rooted in a concept called fixedness. Fixedness is the inability to realize ...