It took a pandemic for me to understand just how little we know about why women wear makeup. The idea that we’re insecure when we wear a face full of makeup has been bored into me for years — by ...

If you wear makeup often, product choice matters more than technique. Heavy, long-wear formulas designed to “lock in place” ...

Slapping on makeup every single day and wondering why your skin keeps acting up? Your full-coverage foundation might be slowly but surely wreaking havoc on your skin barrier while you’re busy looking ...

Whether you wear it to boost your confidence or as a form of self-expression, makeup is rumored to have a negative impact on your skin’s health if you wear it every day. This stems from the common ...

Setting your makeup starts at the very beginning of your makeup routine, not just with the finishing products. “Sweat and oil can definitely affect your makeup longevity but only if you’re not ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. We all know the golden rule of a great skin care routine - Always.

Primer can seem like a gimmick, but I promise it isn't. The step adds a cumulative 30 seconds to your routine but makes a world of difference in your makeup application whether you wear foundation or ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...