This article was originally published in the Tribune-Star on June 2, 2018. How do communities change? The answer is quite easy. Change is implemented through attitude. Although the answer is easy, ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

The goal of a small business is to grow and make money. To do that, it is important that all employees are on board and that their performance and behavior contribute to the company's success.

Ben Collier receives funding from the Scottish Institute for Policing Research and is a member of the Foundation for Information Policy Research Social media feels more chaotic and compulsive than ...

Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.