Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For the first time this year, digital advertising spend is expected ...

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

The Super Bowl is famous for its commercials, with videos like "It's A Tide Ad" and the "Crocodile Dundee" reboot being the best ads from the past decade.The Latest Tech News, Delivered to Your Inbox ...

With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most intense positive ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...