Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

There are digital marketing trends that come and go. At some point, your biggest social media platform may no longer exist – remember MySpace and Vine? However, something that has and will withstand ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. monday.com has a variety of tools that help the email campaign management process.

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

Email marketing has proven itself a powerfully effective way to generate new business and keep existing customers from going astray. A study by ExactTarget found that 77% of consumers prefer to ...

When starting a new email marketing campaign, you’ll want to track and monitor specific metrics, including your email open rate, unsubscribe rate, bounce rate and more. These metrics provide valuable ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales. Many, or all, of the products featured on this page are from our ...

Opinions expressed by Entrepreneur contributors are their own. Abuse emails: Whether you’ve gotten one or 200, they’re bound to be lurking in your subscribers list. At some point, someone is going to ...