The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Have you seen any effective ads lately? TVision measures ad efficacy and puts out a list of the most effective ads for each month. For July, for instance, TVision rated “Woolite with ...

Running an effective advertising campaign is more than saying the right words to get people to buy into your products, services, and what your brand is all about. Members of Fast Company Executive ...

In a new report, mobile marketing platform Liftoff finds that longer video ads have proven more effective than their shorter counterparts, with mobile user acquisition managers seeing performance ...

Banner ads definitely have their purpose, but times are changing and so is their effectiveness. It’s vital to know when they work and when they don’t. Also, what should you use to advertise instead of ...

The complexity of the media landscape for advertisers continues to increase. The average U.S. household now has 25 connected devices, and your customers have more choices than ever before on where and ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Opinions expressed by Entrepreneur contributors are their own. There are two words that can make all the difference when it comes to advertising and marketing: Test and measure. In addition to saving ...