You’ve got to know when to hold ‘em. Know when to fold ‘em. Know when to walk away. And if you’re the two golfers in the latest DraftKings ad, you’ve got to know when to run. Among the scenes in the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. DraftKings is strengthening its foothold in sports ...

The NBA, WNBA, and MLB all returned to play in the last two weeks. And if you’ve watched any of the games live, you’ve surely noticed: DraftKings and FanDuel ads are back on television in full-force.

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

The campaign, created in collaboration with Deutsch, promotes the DraftKings Sportsbook, and launches Monday (Aug. 13). It brings back the popular Dr. AftKings character, who diagnoses fans that are ...

DraftKings Inc. (NASDAQ:DKNG) announced Monday a multi-year advertising agreement with NBCUniversal, giving the sports betting company exclusive sponsorships and integrations across the network's ...