Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

With Avengers: Doomsday and Dune 3vying for IMAX theaters during the same weekend, Disney lost out. Both films will premiere Dec. 18, 2026, but only Dune 3 will be receiving the full IMAX experience.

Disney has launched its Infinity Vision premium certification to offset Avengers: Doomsday’s loss of IMAX screens to Dune: Part Three, sparking debate over its potential role in the premium cinema ...