PebblePost took the concept of addressable TV and adapted it for direct mail. Lewis Gersh, the company's CEO, said the "monumental endeavor" requiring engineers to build a fully functional ad server ...
Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the relentless pursuit of customer acquisition, digital channels often dominate the ...
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