LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive bricks, minifigures and tags, all without screens.

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures will be on display and for sale.

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

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The Lego Group unveiled its new SMART Play bricks at CES, the first building sets, featuring Star Wars, are expected to launch in March.