Creating Employee Value Propositions That Differentiate And Inspire

Too often, companies mistake an employee value proposition for a marketing exercise. In practice, it is far more operational.
B2B Marketing Magazine

Create a compelling joint value proposition

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...
The Business Journals

Employee value proposition: The key to gaining and retaining top talent

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Do you want your organization to be recognized as an ...
Harvard Business Review

Identify Your Value Proposition with This Mathematical Concept

In these difficult times, we’ve made a number of our coronavirus articles free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. A Greek ...