Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad. After the brand published the ad on social media platforms earlier ...

Add Yahoo as a preferred source to see more of our stories on Google. Matt Rife plays a lawyer in an E.l.f. Cosmetics commercial. (E.l.f. Cosmetics via Instagram) Beauty company E.l.f. Cosmetics ...

It seems it's time to put down the jeans and pick up the makeup. While Sydney Sweeney's American Eagle ad campaign may have seen its time of the day on the internet, a new and fresh out of the makeup ...

Comedian Matt Rife’s new ad campaign for cosmetics brand e.l.f. is the latest celebrity-starring commercial that has caused social media users to melt down. The make-up brand published their ad online ...

Add Yahoo as a preferred source to see more of our stories on Google. Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

Unilever-owned deodorant brand Lynx has always tapped into humour within its marketing materials, creating iconic adverts ...

Matt Rife plays a lawyer in an E.l.f. Cosmetics commercial. (E.l.f. Cosmetics via Instagram) Beauty company E.l.f. Cosmetics responded to backlash this week over its new ad campaign starring comedian ...