Each of these platforms is taking the concept of contextual commerce to the edge - and soon, I believe, well beyond it. Each of these players is leveraging their powerful closed ecosystems that, with ...

Context commerce has been around for a while in theory, but is only now making its way into the consumer mainstream. Want a shirt you saw someone wearing on social media? Bingo! It’s yours. Realize ...

CEO and Co-Founder of Chicory, an NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Back in 2015, a Google consumer survey of more than 400 millennials ...

Adidas will be the first retailer to utilize a new contextual commerce solution from media platform Teads, which will allow the sporting goods brand to offer tailored product ads to customers online ...

Buzzwords fade, but this one may have staying power. “Contextual commerce” is the potentially game-changing idea that merchants can seamlessly implement purchase opportunities into everyday activities ...

According to eMarketer, US retailers can expect a happy holiday season in 2015, as eCommerce sales are expected to rise by approximately 13.9% since last year’s holidays. This year, one of the most ...

We’re living in the age of the customer. Retailers recognize the need to enable consumers to shop on their terms — however they want, wherever they are. The introduction of contextual commerce has ...

Every business that uses apps or online platforms to connect with customers knows there’s a major transformation underway in how you do business. Customer convenience is top priority, while the ...

One button buying is here. New in-app capabilities, such as Pinterest’s Buyable Pins, which allows users to make purchases directly within the app at the moment of discovery, will become more and more ...

Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. What lies behind this buzz? Cutting through the hype is as simple as following the numbers. In the ...

Over the past two decades, retail has come a long way from brick-and-mortar to online. The future is even more exciting as contextual commerce promises to transform the customer experience. So, what ...