Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

McDonald’s launched its $5 Meal Deal last June to win back low-income consumers who started pulling back their restaurant spending in the beginning of 2024. In January, the company rolled that ...

This is the fundamental question that all prospects you meet with are going to ask you, if they are not already thinking about this question before taking a meeting. How you and your company respond ...

Frictionless transactions, visibility and traditional convenience are top drivers of the customer value proposition. The retailers ranking in the top 13 (first tercile) include a mix of national and ...

Says Freight has maintained leading market share position for a long time. Says has “unmatched” customer value proposition with two separate companies. Says separation will result in two “strong, well ...

In the first quarter of 2025, Chipotle chief executive officer Scott Boatwright said the “consumer is sitting on the sideline” due to heightened macroeconomic uncertainty. This trend led to the ...