Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build fan engagement, and boost athlete earnings. In an era where college ...

The Pulse Newsletter 📣 | This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Time to hit the sticks. Over the last few days, The ...

Dakota Peters wasn't sure what she'd do after high school. The 25-year-old Florida native weighed going to college but ultimately decided against it. Her older sisters taught her that if she didn't ...

Deion Sanders' Colorado football program self-reported minor NCAA rules violations in 2025, including one involving a $31.59 trading card for recruits ...

While most eyes during were on Arch Manning, Jeremiah Smith, or Dante Moore, it was a junior wide receiver in Los Angeles who may have seen his stock rise the most in Week 2 of the 2025 College ...

The Huskers are 20-1 and No. 5 in the country. The rest of the schedule includes ranked opponents and rivalries, but the hottest ticket is at 9-12 Rutgers. Why?