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China has been open to Western consumer brands for decades. Those brands still have a lot to learn about Chinese consumers

For years, multinational brands treated China as a growth engine that only needed time and scale. More stores, broader coverage and brand recognition were supposed to do the work. Today, that ...
The New York Times

Get Ready, America: Here Come China’s Food and Drink Chains

China’s fast-food and beverage brands have an opportunity to expand in the United States and escape cutthroat competition at home. Drinks topped with cheese foam. Fried chicken sandwiches. Hot pot and ...