BIA projects $3.6 billion in local CTV spending in 2026 and growing political pressure, signaling new challenges and opportunities for radio sellers.

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...

Expanded collaboration provides one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets. LG Ad Solutions, a global leader in advanced ...

As CTV spending rises in 2026, Mediaocean data shows radio leveraging OTT and connected TV to offer advertisers a more centralized, measurable buying path.

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...