Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...