Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

Raising Cane's logo famously features stylish lettering and vivid colors. These distinctive elements were heavily influenced ...

That’s why backlash against rebrands often isn’t really about the design itself, but rather what that change represents. A ...

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce ...

What makes a company look the way it does? When it’s a software company that’s just starting out, and style really isn’t a part of the company’s DNA, that thought process can be painfully short. It ...

A wealth of AI tools are emerging to assist in creating brand identities, video content, and more. Among these innovative tools, Looka AI stands out as a powerful solution for logo creation and ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

Just as OpenAI inspired a wave of AI startups, so, too, has its logo. OpenAI’s signature spiral logo has become widely mimicked in the industry. So it raised eyebrows when Fortune recently reported ...